Unpacked: Read Before You Reach reframes everyday shopping as a moment of awareness, encouraging consumers to pause and examine ingredient labels before making impulsive choices. By challenging vague language like “natural flavors,” it exposes how branding can obscure transparency. The project effectively connects design with behavioral change, using simple, actionable prompts to empower informed decision-making. Its strength lies in accessibility, meeting consumers in familiar spaces while subtly disrupting habitual consumption patterns and promoting accountability within the food industry.
